<a href="https://inkgone.org/denver/what-were-you-inking/" title="What Were You Inking? — Tattoo Removal in Denver"><img src="https://inkgone.org/denver/what-were-you-inking/badge.svg" alt="What Were You Inking? — Tattoo Removal in Denver" width="300" height="84"></a>

Paste it into your website — most site builders (Wix, Squarespace, WordPress) have an "embed code" or "custom HTML" block. The footer is a good spot.